Despite its many critics for being an expensive show to produce, American Idol is proving its staying power with ABC recently renewing the show for a second season. The show enjoyed a long 15 season run on FOX of high ratings before being picked up by ABC in 2018 after a short break. Although the show still hasn’t hit the level that it did while on FOX, the first come back season has proved its staying power.
The show has rated well with adult viewers who were 18-49 years old. It ranks as the number one show in its time slot on Sunday nights and is expected to finish as the number one entertainment broadcast series on Sundays. American Idol has met its ratings goals that the network had promised advertisers prior to the show beginning. Nearly 75% of the show’s advertising space was sold before the premiere even aired and 30 second commercials were stated to be sold at a price point of almost $200,000 each.
Long time host Ryan Seacrest will be back for the second season of American Idol on ABC as well as all three judges: Katy Perry, Luke Bryan, and Lionel Richie. It’s been reported that just Perry cost the network $20 million to secure but she has definitely added life and a quirky touch to the show. All three of the judges seem to work well together and usually see eye to eye on the talent of each contestant. The show image of American Idol has pretty much stayed the same but the location of the competition has moved to a smaller space that provides more intimacy for the contestants.
One of the biggest upgrades to the show has been the amazing digital background graphics that are tailored to each singer’s performance. Large screens flank the stage and the background is specifically designed for each song and performer giving a definite edge to the show. Channing Dungey, ABC Entertainment President, commented in a statement, “We knew that American Idol on ABC would unleash an opportunity for singers from all walks of life to realize their dreams ad that these incredible contestants would have America rooting for their success.” Dungey continued, “I am thrilled that Katy, Luke, Lionel and Ryan will be back to once again embark on this Idol journey with us to discover the next crop of inspiring talent.”
ABC’s other reality franchise, Dancing with the Stars, has also been renewed for another season and the addition of Idol has taken some of the pressure off the network to provide live shows to audiences. On a recent episode Ryan Seacrest announced that it would be broadcasted live all across America so that every viewer would be able to watch the show, and more importantly vote for their favorites, at the same time. The current season of Idol will continue live on Sunday nights as the Top 7 finalists compete for the ultimate prize of becoming the show’s winner with the finale being aired as part of a 2 part series on Monday, May 21st on ABC.