This month, thousands of anime fans will flock to the Los Angeles Convention Center to immerse themselves in the celebration of Japanese pop-culture at the largest anime convention in North America. Anime Expo is back for its 27th year and will take place July 4th-8th where hundreds of vendors, cosplayers, studios and special guests will come together to deliver a unique lineup full of programming and fun activities for fans all around the world.
As many brands will vie for the attention of the world’s most loyal anime fans, Bioworld Merchandising, the leading pop-culture merchandising provider, will be one to keep in mind when planning out your expo schedule, as it is launching new premium lifestyle brand, Anime Pls.
The new anime lifestyle brand will feature an extensive line of limited tees, hats, socks and accessories featuring the industries favorite characters and studio art all available for purchase at the booth. The exclusive apparel line is inspired by the top anime franchises and incorporates never-before-released artwork straight from the desks of the animators. Shoppers can look forward to seeing new designs from Dragon Ball Super, My Hero Academia, Tokyo Ghoul, Bananya, and Attack on Titan. While these designs will be available at the 2018 Anime Expo, those not attending will still have the opportunity to purchase the collection online at animepls.com. Attendees who swing by the Anime Pls booth early in the day will also be offered exclusive swag bags filled with free merchandise and exciting products from the newest collection.
The interactive pop-up store is aimed to provide fans with an IRL experience designed to bring the anime world to life, embracing the convention’s goal of providing attendees with a unique expo experience. Anime Pls will incorporate high-resolution digital photo booth backdrops where attendees can drop themselves in the middle of their favorite shows and take home priceless pictures. At the fan lounge, anime lovers will have the exclusive opportunity to shake hands and take pictures with both Deku English Voice Actor, Justin Briner, and renowned MHA/ADR Director, Colleen Clinkenbeard, and hang out with the adorable red panda with a love for death metal, Aggretsuko, for a unique Meet and Rage.
In addition, you can find Bioworld employees cosplaying their favorite characters including Chise from Ancient Magus Bride, Sakura from Cardcaptor Sakura, Deku, Tsuyu Asui, Kyouka Jirou, and Toga from My Hero Academia, Sailor Moon and Wicked Lady from Sailor Moon Crystal, and more.
For those interested in meeting some of the hottest YouTube influencers, fans will have the chance to meet lifestyle influencer Jessie Paege. The young eclectic YouTube star is rumored to be featuring her new line of merch at the Anime Pls booth, that is expected to take on the vibrant and colorful personality found in Paege’s social media and YouTube videos, making it a sure hit among convention attendees. Other exciting events at the expo include a Japanese streetwear fashion show, J-pop concerts featuring top artists, and premiere screenings for MY HERO ACADEMIA THE MOVIE: TWO HEROES, SOUND! EUPHONIUM, and FLAVORS OF YOUTH.
The Bioworld Merchandising Booth #ANX1 can be found in the Kentia Hall of the Los Angeles Convention Center from July 5th to 8th in the new Annex. Other events in the Annex include a live art display by Sean Danconia, portfolio reviews by Collateral Damage Studios and Ruwen Liu of Sizigi Studios, and fashion exhibitions from other Japanese clothing brands. Be sure to purchase your badge on anime-expo.org prior to the event before they run out and get ready to experience anime in a completely new way.