Recently Laura Rea Dickey did an interview with TheAmericanReporter in which she discussed being the CEO of the world’s largest barbecue franchise, Dickey’s Barbecue Restaurants, Inc. In the interview Laura Rea Dickey gave a lot of insight into a variety of topic such as why she wanted to work for the company, and how she became CEO. She also explained how technology plays such a huge role in the barbecue industry.
Learning to Love the Barbecue Business
Laura Rea Dickey reported that her involvement with the barbecue industry began when she was brought on as a consultant for her husband’s third generation barbecue franchise. Laura is already a marketing veteran at this point, and had worked with top-tier brands such as Chick-Fil-A and La Madeleine. This made her a natural fit for the project. While she says she loved barbecue, she didn’t necessarily have a passion for it. This outside perspective would prove to be invaluable to her work with the brand.
Moving to the Top
The next question for Laura Rea Dickey involved how she became the CEO of the company. She explained that during her time as chief information officer she worked with pretty much every department in the business. This led to an excellent understanding of the inner workings of the business as a whole. Seeing room for improvement, she integrated artificial intelligence to help optimize the way the company was run. Since this too was a multi department job, she was promoted to CEO to help her better implement her powerful new strategies.
Bringing Ideas to Life
One of the most defining traits of Laura Rea Dickey is the fact that she fully embraces the use of the latest technology to bring her business ideas to life. Ideas such as allowing their franchisees to use Amazon voice technology in their restaurants has allowed Dickey’s Barbecue Restaurants, Inc. to become the juggernaut that it is today.
Another great idea that Laura Rea Dickey had implemented is using customer driven data to direct many changes in their business. This method of turning raw data into actual results is another big reason that Dickey’s Barbecue Restaurants, Inc. has exploded with new growth in their industry.
Embracing New Tech Trends
Laura Rea Dickey Net Worth also shared some insight into what she thought were the most exciting tech trends these days. She cited digital marketing channels, particularly Instagram, as a powerful trend that’s helped her business to stay relevant and profitable during the pandemic. She also mentioned that her business is gaining grounds on TikTok as well.
Laura Rea Dickey is the CEO of Dickey’s Barbecue Restaurants, Inc. She has won many awards for her contribution to the franchise, and currently resides in Dallas, Texas in the US. Laura Rea Dickey also has over two decades of experience in information technology and marketing and has become well-known for turning information into actionable business and brand strategies. Click here to learn more.
Follow her Twitter page on https://twitter.com/laurareadickey?lang=en, for more recent information.