The Third Generation Roland Dickey Jr. Propels The Dickey’s Barbecue Restaurants

A Brief History of the Family Business

The original Dickey’s Barbecue Restaurant was opened by his grandfather in 1941 and ran for 26 years. Roland’s grandfather would work at the pit while her grandmother is, making sandwiches and running the cash register. The couple loved chatting with the customers they served.

After his grandfather died, his father and uncle returned home to help his grandmother in running the family business. His father began inventing his own recipes, and as they became more successful, they established other restaurants around the Dallas-Fort Worth region. It reached a point when they were no longer able to manage the restaurants individually and they began franchising. Roland Jr took over as the company’s CEO in 2006, and the company already had over 20 sites, including a couple out of state.

What is Roland Mark on the Business?

The company’s plan was to strive for national development into the rapidly market. Roland’s father and uncle had perfected the art of bringing the business to the next level by beginning to license it, and he recognized a need in the rapidly food industry for a barbecue restaurant. Within a span of five years, Roland was able to grow to be largest franchise barbecue in the country. Go to this page for more information.

What has Roland Done to Successful Propel the Business?

In order to rapidly scale up the business, Roland Jr. knew that he wanted someone informed with latest technologies and marketing trends. Roland Dickey Jr realized modern technologies like artificial intelligence and big data might help the company compile and analyze data much more quickly and effectively, so he tried to be a leader in the rapidly growing sector when it comes to using the latest technologies. His wife Laura Rea was the company’s chief information officer at the time, was instrumental in the development of our exclusive centralized database, Smoke Stack.

About Roland Dickey Jr.

Roland Dickey Jr. is the third-generation CEO of Dickey’s Capital Group, a profitable business that owns the Dickey’s Barbecue Pit. Roland Dickey Jr Net Worth was made the chairman and CEO of Dickey’s Barbecue Restaurants in 2006. He has led the company to winning numerous awards and accolades for its successes.

He earned his undergraduate degree from Southern Methodist University and worked for various restaurant businesses in order to gain experience before joining the family business.


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